FUN COMPANY is a lifestyle brand of exciting products, retail stores, and experiences that encourage people to have real fun with self-expression. With positivity and passion, we create everyday essentials in a colorful way that makes life more FUN!

Founded in 2017 by Isaac E. Ash, a Brooklyn-born, Manhattan-based entrepreneur with 30+ years of experience in the legwear, apparel and accessories businesses, FUN COMPANY launched first with FUN SOCKS, and followed up with accessories like hats, bags, beach towels, water bottles and slide sandals. FUN SOCKS, like all other things FUN COMPANY does, reflects the attitude and vibe of New York: fashion-forward yet classic, edgy, outspoken and most of all, FUN.



We do this by coloring socks, accessories, and everyday objects with fun patterns and a point of view.

Fun is a choice; why settle for boring? Our socks let you put your best foot forward and Wear Your Fun!

These are the things that shape your world, your attitude & your style.

At FUN SOCKS we celebrate self-expression and encourage you to wear your fun, every step of the way.


Our product uses the finest yarns to create a breathable, resilient sock with comfort toe seam and added arch support.

Our socks are knitted with the utmost attention to detail, finest quality threads and held to the highest industry standards so you can feel good in the fun you wear.

View men's collection

View women's collection

View kids collection

Our Stores

Located in the heart of SoHo, this jewel-box (the FUN BOX!) of a shop displays a dazzling array of colorful FUN SOCKS from floor-to-ceiling. Ask the FUN team how to wear socks with sandals, or what outfits work with a whale print. Walk in for some New York style, and walk out wearing your FUN.

Soho Store

A craftsman cottage on one of the coolest streets in Los Angeles is home to our West Coast emporium. The FUN HOUSE is filled with socks, and the antique Vespa car in the middle of the shop is a perfect backdrop for taking a selfie in your awesome new socks.

Venice Store

Giving Back

FUN COMPANY’s goal is making everyday life a little more FUN, but when people’s basic needs aren’t met, happiness and positivity are compromised, if not impossible.

That’s why Fun Socks, a division of United Legwear and Apparel Co., has partnered with Delivering good to provide socks to those in need. For every pair of socks purchased, we donate a pair to help those in need.

Giving Back